Do you know what Uol ads is? It is one of the main platforms on which brands can advertise and promote their products and services to a wide audience. Through the campaigns developed at Uol ads, it becomes possible to reach the right public profile at the exact moment. In this context, in-depth knowledge of the …

Have you ever heard of ICP (Ideal Customer Profile) in a business? The acronym, in free translation, means Ideal Customer Profile, and it is exactly that, the profile of people that most represents your ideal customer. Knowing who you are dealing with in a business is very important to understand the best way to approach, …

In recent years, few actions have become as fundamental to building a successful brand as having websites well ranked in search engines. A company that seeks to put itself on the path of success must necessarily have a strong and consistent digital presence . Digital positioning became decisive and new marketing actions became necessary. All these new demands have …

There has never been so much talk about digital marketing tools as nowadays, is there? Experts populate social media feeds and videos with promises ranging from the most miraculous and miraculous to small isolated actions. Blink, someone has an infallible idea. But is it really that simple? Is that trending topic technological solution the answer to put you face to …

All companies have the need to communicate with their employees and stakeholders, but those that gain team engagement and bring about better results are those that are concerned with acting in line with their objectives and organizational culture, through strategic Internal Communication. . For this, initially, it is necessary to identify possible deficiencies or needs for improvements …

Have you heard the term Agile Marketing? If you haven’t heard it, don’t worry, in this article you will learn about the importance of this topic. This is a methodology aimed at speeding up the project management process, that is, shorter work cycles. We can say that its proposal is interactive and aims at the continuous …

We will present you with some marketing strategies to apply in your company. Note that some of them are certainly already running, while others can be improved or developed. Therefore: Analyze what is already applied in your company; Check your opportunities for improvement; Investigate what are the most significant changes in your customer profile over time; …

A survey released by the Dow portal revealed that the country already has 152 million people with Internet access. To get an idea, this represents 81% of the population over 10 years old. In addition, most users already use the Web as the starting point for any research they need to do. If you’re reading …

Feedback is the process of providing information to a person or group about performance, or the results of their actions, with the aim of helping them improve or maintain desired performance. In the corporate scenario, feedback is a fundamental tool to ensure the effectiveness and success of your team and projects. By receiving regular feedback, …