If your organization already works with digital marketing or is present on the web, you must have heard about or even come across a remarketing action. But, after all, how does this tool work in practice and why should it be included in your business actions? What may be new to some people is far from it. Basically, …

In the past, creating a business was considered an extremely costly and challenging job, with very high risks. Today, with the digital transformation provided by the advancement of technological innovations, this way of looking at the act of undertaking is left behind. In recent years, it is increasingly common for companies to achieve great growth and expressive results in a …

Did you know that it is much more advantageous — and profitable — to work with clients who were already part of your active portfolio? However, what most managers don’t know is that it is possible to work on specific email marketing actions for inactive customers. By adopting strategies to attract the attention of this audience, …

Another very common confusion when we talk about product marketing is the area of ​​product management. Who says they are the same things, but in fact, they are completely different. Mainly because, for a long time, they were the responsibility of a single person. However, in companies that want to be successful in a product launch, you …

Well, basically, let’s start by explaining what this strand really means. We can summarize product marketing as an area of ​​communication that aims to connect people with a good to be marketed. Necessarily, despite having the word “product” in the name, we can say that it goes well beyond that. A service — even if it …

Although people still use television as a form of entertainment, YouTube has for many years become a strong video platform that brings constant improvements to its users. One of the most current is Youtube Shorts . Check out today’s text to learn more about Youtube Shorts, including what it is, how it came to be, what it …

As a rule, the main function of a sales team is to sell. To this end, it is important that she access the best tools and facilities, generating positive results for the company. However, even though it seems obvious, many managers do not invest in innovation when dealing with the sector. As a result, repetitive tasks, such as filling …

In an area that is always changing, learning how to work with digital marketing may not be an easy task. Therefore, for those interested in working in this area, some characteristics are important, such as adaptability, creative thinking and willingness to constantly learn. If you want to know how to work with digital marketing, you …

The customer journey is an essential tool to improve the quality of a company’s business. It not only allows more sales to be made, but also manages to improve the company’s relationship with the customer that opens up new business. To implement the customer journey, you need to know its details, know how it works, …

When it comes to video marketing, integration is needed to promote your brand or business and improve your visibility. With videos on social media sites like Twitter, Instagram and Facebook, you can build better connections with viewers while improving your sales process. If you have ever come across brands online they use video content immensely for …