In an area that is always changing, learning how to work with digital marketing may not be an easy task. Therefore, for those interested in working in this area, some characteristics are important, such as adaptability, creative thinking and willingness to constantly learn. If you want to know how to work with digital marketing, you …
The customer journey is an essential tool to improve the quality of a company’s business. It not only allows more sales to be made, but also manages to improve the company’s relationship with the customer that opens up new business. To implement the customer journey, you need to know its details, know how it works, …
When it comes to video marketing, integration is needed to promote your brand or business and improve your visibility. With videos on social media sites like Twitter, Instagram and Facebook, you can build better connections with viewers while improving your sales process. If you have ever come across brands online they use video content immensely for …
We have already commented here on our blog on the importance of your company being present on the web. But how are you using the sitemap to convert leads for your business? Before answering, let’s do a quick checklist on how are you using digital marketing? Do you have a responsive , easy-to-navigate website with content tailored …
Do you know what Uol ads is? It is one of the main platforms on which brands can advertise and promote their products and services to a wide audience. Through the campaigns developed at Uol ads, it becomes possible to reach the right public profile at the exact moment. In this context, in-depth knowledge of the …
If you already work or intend to enter the field of digital marketing , you must master the concept and process of link building. After all, it is one of the main SEO strategies to apply to content. Basically, it consists of building a network of links from other sites that point to yours as a reference on the subject. …
Have you ever heard of ICP (Ideal Customer Profile) in a business? The acronym, in free translation, means Ideal Customer Profile, and it is exactly that, the profile of people that most represents your ideal customer. Knowing who you are dealing with in a business is very important to understand the best way to approach, …
In recent years, few actions have become as fundamental to building a successful brand as having websites well ranked in search engines. A company that seeks to put itself on the path of success must necessarily have a strong and consistent digital presence . Digital positioning became decisive and new marketing actions became necessary. All these new demands have …
There has never been so much talk about digital marketing tools as nowadays, is there? Experts populate social media feeds and videos with promises ranging from the most miraculous and miraculous to small isolated actions. Blink, someone has an infallible idea. But is it really that simple? Is that trending topic technological solution the answer to put you face to …
All companies have the need to communicate with their employees and stakeholders, but those that gain team engagement and bring about better results are those that are concerned with acting in line with their objectives and organizational culture, through strategic Internal Communication. . For this, initially, it is necessary to identify possible deficiencies or needs for improvements …