If your organization already works with digital marketing or is present on the web, you must have heard about or even come across a remarketing action. But, after all, how does this tool work in practice and why should it be included in your business actions? What may be new to some people is far from it. Basically, …
The mobile layout is the version of a website adapted for mobile devices. It collaborates in the user experience in contact with the communication channels and, therefore, also brings benefits to the company. So, it becomes a real necessity, given the variety that the multiple screens we use on a daily basis have. Therefore, it is very …
In the past, creating a business was considered an extremely costly and challenging job, with very high risks. Today, with the digital transformation provided by the advancement of technological innovations, this way of looking at the act of undertaking is left behind. In recent years, it is increasingly common for companies to achieve great growth and expressive results in a …
Did you know that it is much more advantageous — and profitable — to work with clients who were already part of your active portfolio? However, what most managers don’t know is that it is possible to work on specific email marketing actions for inactive customers. By adopting strategies to attract the attention of this audience, …
When a person has a good experience with a product or service, both in their first contact with the company and after closing the deal, the chances that they will be more satisfied and loyal are much higher. That’s why providing a more intuitive and enjoyable journey for users is so important. In the virtual environment, there are …
Another very common confusion when we talk about product marketing is the area of product management. Who says they are the same things, but in fact, they are completely different. Mainly because, for a long time, they were the responsibility of a single person. However, in companies that want to be successful in a product launch, you …
Well, basically, let’s start by explaining what this strand really means. We can summarize product marketing as an area of communication that aims to connect people with a good to be marketed. Necessarily, despite having the word “product” in the name, we can say that it goes well beyond that. A service — even if it …
Although people still use television as a form of entertainment, YouTube has for many years become a strong video platform that brings constant improvements to its users. One of the most current is Youtube Shorts . Check out today’s text to learn more about Youtube Shorts, including what it is, how it came to be, what it …
Virtual Private Network (VPN) is a service to browse the internet using an IP address from a region other than the one you are in. Basically your IP address is redirected to another address on a specific network. One of the great advantages of using a VPN is that it helps encrypt your data, making it …
As a rule, the main function of a sales team is to sell. To this end, it is important that she access the best tools and facilities, generating positive results for the company. However, even though it seems obvious, many managers do not invest in innovation when dealing with the sector. As a result, repetitive tasks, such as filling …