We will present you with some marketing strategies to apply in your company. Note that some of them are certainly already running, while others can be improved or developed. Therefore:
- Analyze what is already applied in your company;
- Check your opportunities for improvement;
- Investigate what are the most significant changes in your customer profile over time;
- Take data – always respecting the LGPD – of your customers (as much as possible);
- Analyze your competitor market;
- Check how the companies that are competing with your products or services are approached;
- Study the ways your company currently uses to approach its customers;
- Understand what makes your company different from all others in your market;
- Get to know in depth what are the main mistakes and successes of your products.
Based on these reflections, let’s now find out which digital marketing strategies that can contribute to your company:
Content marketing
Content marketing is one of the digital marketing strategies and approaches. This form of communication with the customer takes place through the creation and sharing of valuable content for them.
Whether in the form of texts on blogs, videos, infographics or e-books, this strategy focuses on creating rich content. This way, your potential consumer will be able to see your business as an authority on a subject of interest to you.
In addition to being a way to increase your visibility in the digital world, content marketing is also an interesting way to educate your consumer market. That is, it is a way to make your audience interested in certain topics that are related to your brand.
This is a strategy that is focused on long-term relationships. Thus, it is considered that every company must, to some extent, invest in this type of marketing. This is because, as time passes and an informational framework is built, so is the idea of authority on the subject.
In addition to being a long-term strategy, as we said, it is also a way to obtain consistent results regarding your audience, whether through comments or through data capture.
This data is essential for your company to change or adopt other strategies. And by doing so, reach a larger audience.
SEO
Search Engine Optimization is a marketing strategy focused on searches. In practice, it involves applying a series of optimizations to the writing of texts in order to have greater visibility in search engines, such as Google.
However, being a good SEO expert is not, in itself, the reason for a good ranking of your site in the search for some keywords that relate to what you produce or provide as a service.
This is because, with competition increasingly fierce in all markets, being an authority is fundamental. In practice, this involves producing content of quality, depth and relevance.
It is precisely through this path that it will be possible to consolidate your company’s pages in the first positions of search engines. Above all, by producing quality content, you will naturally be a reference in your market.
In this way, associating SEO strategies and techniques will ensure that your website is always well-placed in search engines. But it is in the quality and relevance of its production and, finally, of its products or services, that the secret of success with this strategy will always reside.
E-mail Marketing
Email marketing is an Internet marketing strategy. By sending emails to its consumer audience, the company can establish a deeper relationship with buyers or potential buyers.
In practice, e-mail marketing should be a communication tool between the company and its public, not limited to offering promotions or even the infamous spam.
When a company develops e-mail marketing as a rich content distribution channel, the company has, in return, the construction of much closer ties with its community.
The secret to the success of e-mail marketing is, therefore, to use it as a real communication channel. Use this tool to distribute relevant, segmented and properly personalized content to your target audience.
Currently, one of the biggest advantages of this tool is allowing the company to reach directly those people who actively registered with their business, either through a landing page or any other type of registration tool.
Using adequate tools for e-mail marketing, the company can verify important metrics for adjusting its strategy. Open rate, reading time and even whether someone forwarded your email to someone else can make you further tailor your communication with your audience.
Digital Presence
The digital presence of a company is fundamental nowadays. In a conventional week, it is estimated that Pakis spend around 91 hours connected to the internet. In practice, any company that does not have its digital presence properly built immediately loses space.
Building the digital presence of a business can take place in different ways. The first and most conventional is building an institutional website or even one focused on selling your products or contracting your services.
However, the digital presence of a business cannot be restricted to the website. It is essential to also have your space in media and social networks so that it is possible to maintain an open communication channel with your potential audience.
Although for some companies building this relationship with their customers is quite difficult, it is essential to find a way to communicate.
For this reason, hiring an agency is essential so that it is possible to understand which are the most interesting media for each public and, within each public, for each consumption profile.
Thus, building a company’s digital presence turns out to be the first step to be taken in the journey of digital marketing. Above all, it is by strengthening a company’s presence on the web that it will become recognized for its products or services.
Inbound Marketing
The inbound marketing strategy focuses on attracting potential customers organically. It differs, therefore, from the traditional paid marketing that takes place on the Internet.
In this way, inbound marketing aims to obtain more useful and relevant information for your consumer audience. Through this information, a purchase journey is created, leaving the customer to decide whether or not to continue to be involved with your brand until the purchase or withdrawal takes place.
For the inbound marketing strategy, content production is fundamental. This happens, above all, because it is through the creation of a “sales funnel” that this strategy is based.
Thus, the potential customer ends up going on a journey until the purchase takes place. This is because he ends up being convinced by the useful and truly relevant information that the brand provides him with respect to the product or service that he is selling or offering.
SEO is indispensable in an inbound marketing strategy, mainly because it is through search engines that your client will be attracted to your sales funnel.
Online Advertising
Online advertising is a way to attract customers to your brand. This is because, by selecting an audience, your products or services will be displayed to users of networks or social media without them searching for your products or services.
However, it is necessary to say that the amount invested in the creation of online advertising campaigns can be quite high in order to have satisfactory results.
In addition, there is also the investment in the production of the ad itself. Currently, it is necessary for the production to be really interesting to attract and hold the attention of your audience.
For this reason, although this tool can and should be used by your company, it is necessary to ensure that your investment is really well thought out and well executed in order to bring the expected results.
