Have you heard the term Agile Marketing? If you haven’t heard it, don’t worry, in this article you will learn about the importance of this topic. This is a methodology aimed at speeding up the project management process, that is, shorter work cycles. We can say that its proposal is interactive and aims at the continuous …
Month: July 2023
Technology contributes to human prosperity and economic development, being prevalent in science, communication, medicine, daily life and so on. Appears in tools you probably use routinely, like software. But it also has a role in business marketing, symbolized by the concept of “martech”. Companies that adhere to the concept are able to optimize their strategies and campaigns. Martech …
We will present you with some marketing strategies to apply in your company. Note that some of them are certainly already running, while others can be improved or developed. Therefore: Analyze what is already applied in your company; Check your opportunities for improvement; Investigate what are the most significant changes in your customer profile over time; …
One of the most valuable content marketing tools is the blog, with relevant material and engaging the public. In this sense, acquiring traffic to the blog is essential to attract and generate conversions. However, for this you need to create the right content for your target audience , otherwise you will have traffic, but not your potential customer. As we …
Nowadays, having a digital presence is fundamental to the success of any business. Whether you’re a small local business or a large corporation, your page is your brand’s business card on the internet. Therefore, it is important to know how to create a website in WebFlow. Contrary to what many managers imagine, you don’t need to …
Google Analytics does efficient digital analysis by tracking and reporting website traffic. But do you know how to migrate to GA4? Google Analytics 4.0 brings new insights and predictions based on artificial intelligence. The tool has tighter integration with Google Ads, customer lifecycle reporting, and interface changes. With the data and metrics offered by the tools, it is easier …
The data layer is a layer of data that is placed between the webpage and Google Tag Manager, allowing information about user interactions with the website to be collected and sent to data analysis tools. It’s an essential part of setting up data analytics on a website and allows marketers to track user interactions such as button …
ChatGPT is a product developed by OpenIA. As a creation goal, it has to bring a super advanced free tool to the general public. Through it, it is possible to experience different types of interaction with artificial intelligence. Through ChatGPT we were able to search for accurate and contextual answers from questions formulated by us …
A survey released by the Dow portal revealed that the country already has 152 million people with Internet access. To get an idea, this represents 81% of the population over 10 years old. In addition, most users already use the Web as the starting point for any research they need to do. If you’re reading …
Feedback is the process of providing information to a person or group about performance, or the results of their actions, with the aim of helping them improve or maintain desired performance. In the corporate scenario, feedback is a fundamental tool to ensure the effectiveness and success of your team and projects. By receiving regular feedback, …